MEET THE FOUNDER
I’m Alexa, a Texas-raised, LA-based marketing consultant passionate about supporting brands and the people behind them.
I was growing audiences on social media for small businesses and creative projects, long before I knew it could be a career. I carried that with me to the University of Oklahoma, where my marketing degree gave it direction, and digital marketing became the through line in everything I do.
After graduating, I joined GSD&M back home in Austin, where working with national brands like Fruit of the Loom and Pizza Hut taught me what it really looks like to run social at scale. From there, I made my way to a boutique agency, The Sprout Collective, dedicated to female founders and startups — stepping into a more multifaceted role where the work felt closer, more personal, and where I really got my groove.
Eventually, I went all in on the work I love — partnering closely with founders, helping brands feel confident, and bringing their visions to life.
The name was always there.
I was born on the 12th — XII — and raised as the middle child, which means I've always been the one in the middle: connecting the dots, learning and leading at the same time, making sure nothing slips through the cracks.
Getting things done right, effectively, and before noon isn't just a motto. It's the standard.