Sarah Hendler

Written By Alexa Sanchez

Campaign, Social & Email Marketing

January 2025

Concepted and executed a 3-day "I Love LA" charitable campaign supporting Los Angeles fire relief efforts, featuring the All Is Not Lost Heart collection with 100% of proceeds donated to rebuilding organizations.

  • End-to-end execution across social, email, and web: designed campaign assets, wrote copy, updated the website, and aligned all channels for a cohesive launch

  • $18,000+ raised in 3 days with an 80% increase in sales during the campaign window

  • Email campaigns consistently achieved 60–65% open rates (3× the ~20% industry average), generating up to $4,281 in direct revenue per send

Alexa Sanchez
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